MY STORY

Born and raised in Jacksonville, FL. I have always had an eye for jewelry for as long as I can remember. I would go to my grandma’s house, she was my BFF growing up, and we would always go to her jewelry box and play with it. Then I grew older, and my love deepened. It started with big chandelier earrings. I could not have enough. It eventually turned into an obsession where everything I wore was gold and flashy, no matter what it was.

(Peep the Surfs Up Necklace in this photo)

Bottom line, my passion has always been jewelry. I wanted an affordable line that allowed me to wear it in the water or the ocean, where I spent my childhood weekends. Every item is carefully picked, and every item name is based on something in my hometown of Jacksonville, whether it's a street or my favorite go-to place, and the name speaks for itself because I will always be a coastal girl in my heart. I hope you enjoy each hand-picked piece as much as I do.

XOXO